About PooKie BrooKie · Karachi

Made by Asma.Tasted nowhere else.

PooKie BrooKie is a small-batch brownie and brookie kitchen in Falcon Society, New Malir, Karachi. Every box is baked to order by founder Asma Kanwal, the home baker many first met online as AsmaLicious.

Asma Kanwal aka AsmaLicious

The baker behind the box

Asma Kanwal, a.k.a. AsmaLicious

Baking on camera since 2017

Watch AsmaLicious on YouTube

Long before PooKie BrooKie had a name, Asma Kanwal was filming her kitchen. In 2017 she started her YouTube channel AsmaLicious, sharing honest, from-scratch recipes like her simple chocolate sponge cake with home bakers across Pakistan.

Years of baking for family, friends and that online community kept leading back to one obsession: a brownie with a crackly top, a molten middle and real chocolate you can taste. PooKie BrooKie is that obsession, boxed and baked fresh for Karachi.

Why nobody else tastes like this

What makes us PooKie.

  1. 01

    Baked the day you order

    No shelves, no day-old stock. Your box goes into the oven after you order.

  2. 02

    Pulled a minute early

    The secret behind our molten middles and glossy, crackly tops.

  3. 03

    Real chocolate, real butter

    No compound chocolate, no shortcuts, nothing you can't pronounce.

  4. 04

    The brookie, our way

    A fudge brownie base under brown-butter cookie dough and chocolate chunks.

  5. 05

    One baker, one kitchen

    Every recipe is Asma's own, perfected since her AsmaLicious days.

  6. 06

    Made for sharing

    Minimum boxes are sized for families, friends and celebrations.

What we bake

The menu, right now.

  • The Brownie

    Dark chocolate fudge brownie with a glossy crackle top and a molten middle.

    Rs 350 / piecemin 4 pieces

  • The Brookie

    Fudge brownie base under a brown-butter cookie layer loaded with chocolate chunks.

    Rs 500 / piecemin 3 pieces

Pickup
Falcon Complex, New Malir (near Malir Cantt Checkpost 5), Karachi
Delivery
Across Karachi, Rs 250 delivery fee
Fresh timing
Same-day if you order before 15:00, next-day anytime
Payment
EasyPaisa, JazzCash or cash
Build your box